Vision Behind The Wonder Tree

Keep Wondering Why’s Founder and CEO, Kimberly Wilson Wetty, was raised that it is everyone’s responsibility to give back (volunteer, donate, pay it forward). She believes in this deeply and it remains one of her core values. Additionally, she believes business should create ripples of positive change beyond transactions. Every partnership becomes an opportunity to support important causes. This initiative combines professional excellence with purposeful giving, ensuring that every partnership leaves a legacy that continues long after the work engagement is done.

When curiosity leads, impact follows.

Next-Gen Leadership Readiness

These organizations embody the inclusive, empowering leadership development that defines Keep Wondering Why

Dress for Success

Empowers women to achieve economic independence by providing professional attire, career development tools, and a network of support. Why: Addresses the practical barriers women face when entering or re-entering the workforce, helping them present professionally and build confidence for career success.

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Junior Achievement (JA Worldwide)

Delivers hands-on programs to teach young people about financial literacy, work readiness, and entrepreneurship through volunteer-led experiences. Why: Prepares the next generation for economic success by giving them practical skills and mindsets that formal education often overlooks, helping break cycles of poverty.

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PFLAG (Parents, Families, and Friends of Lesbians and Gays)

The nation’s first and largest organization uniting parents, families, friends, and allies with LGBTQ+ people through support, education, and advocacy. PFLAG builds bridges of understanding through more than 400 chapters nationwide, helping families navigate the journey of acceptance while working to create a society that is healthy and respectful of human diversity. Why: Recognizes that family acceptance is one of the most powerful factors in LGBTQ+ wellbeing and mental health, transforming hearts and minds one conversation at a time while fighting for equality at local, state, and national levels.

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Travel and
Tourism Impact

These organizations are transforming travel and sustainability into lasting change.

ASTA (American Society of Travel Advisors)

Advocates for professional travel advisors, the travel industry, and the traveling public. Supporting ASTA means investing in an industry built on trust, expertise, and the belief that how we travel matters as much as where we go. During Kimberly’s 30-year career with Valerie Wilson Travel, she witnessed firsthand how professional advisors transform journeys into life-changing experiences. Why: Professional travel advisors don’t just book trips, they create transformative experiences, support local communities, and ensure travelers engage with the world responsibly. ASTA’s advocacy protects both the profession, and the travelers who benefit from expert guidance.

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Tourism Cares

Works to unite the travel industry in protecting and restoring destinations around the world through volunteer programs, grants, and educational resources. They champion the principle that those who profit from travel have a responsibility to give back to the destinations and communities that make our journeys possible. Why: Addresses the environmental and social impact of tourism by helping destinations become more sustainable, preserving places for future generations while supporting local communities.

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America Share

The charitable foundation of Micato Safaris, providing school supplies and educational resources to underserved students in Kenya and around the world. Kimberly has supported since 2010. Why: Tackles educational inequality at its foundation by ensuring all students have the basic tools they need to learn, regardless of their economic circumstances, with a direct connection to the communities where Micato operates.

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Close to
the Heart

These organizations represent Kimberly’s personal commitment and personal impact.

Swim Across America

A nonprofit that raises money for cancer research, prevention, and treatment through community fundraising events with a dedicated focus to fund trial research. Kimberly has been a dedicated volunteer for 16 years, raised over $500,000 with Team BeachBum, and serves on the Board of Directors. Why: Creates accessible ways for anyone to contribute to life-saving cancer research and treatment programs, building a community of supporters who make a tangible impact regardless of athletic ability.

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American Heart Association

The nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke through research, education, and advocacy. Valerie Wilson, Founder of Valerie Wilson Travel and Kimberly mother, is a heart attack survivor. Why: Funds lifesaving research and promotes heart-healthy living that gives survivors like Valerie second chances and helps prevent heart disease in future generations.

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Bucknell

A premier liberal arts institution that develops leaders through rigorous academics, hands-on learning, and a commitment to preparing students to create change in their communities and the world. Bucknell combines the best of liberal arts education with professional preparation, fostering critical thinking, creativity, and purposeful engagement. Why: Bucknell has been woven into the fabric of Kimberly’s life since 1989. She served as President of the Alumni Association Board of Directors, contributed to scholarships that open doors for deserving students, had the privilege of mentoring and hiring Bucknellians throughout her career, and currently championing the Pathway Project. Supporting Bucknell is not just about giving back to her alma mater, it’s about investing in the next generation of thoughtful, inclusive leaders who will carry forward the values of excellence, integrity, and purposeful service. Every scholarship, every mentorship, every opportunity we create ensures that talented students from all backgrounds can access the transformative education that shaped her own commitment to leadership development.

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Your Charity, Your Why

Share the Cause That Inspires You

At Keep Wondering Why, we believe every leader has a story behind their giving. If there’s a charity close to your heart that you’d like to spotlight through The Wondering Tree, we’d love to hear about it.

Tell Us About Your Charity

What organization do you support?
What is their mission and website?
What’s your personal connection or why does this cause matter to you?
How has your involvement made an impact?

When curiosity leads, giving follows—and we want to amplify the causes that drive you to make a difference.