Where Travel Meets Identity: KWW Shares Insights at PROUD Experiences

At the PROUD Experiences Gathering during the International Luxury Travel Market, North America Event on October 9th, 2025, Kim Wilson Wetty, founder of Keep Wondering Why Inc. (KWW Inc.), contributed a thought-provoking perspective to a conversation centered on the future of inclusive travel. Her participation added both industry expertise and meaningful personal insight to a topic the travel community may unintentionally overlook.

Through her work with KWW Inc. and her experiences as a parent of a transgender, nonbinary, queer young adult, Kim Wilson Wetty has developed a deep understanding of how travel can impact individuals whose identities are often overlooked in mainstream industry discussions.

Encouraging the Industry to Look Beyond the “L” and “G”

Kimberly Wilson Wetty emphasized a key gap in the industry: while “LGBTQ+ travel” is frequently discussed, conversations often center on lesbian and gay travelers alone. She encouraged advisors, brands, and partners to broaden their lens to include the full spectrum, particularly transgender, nonbinary, and queer travelers, whose needs require intentional understanding and thoughtful care.

“We’re so good, as travel advisors, at asking for a million details – from what thread count do you want on your sheets to what bottle of water [do you like]. But are we asking, ‘What are your pronouns,’ and what are their preferences when they want to check in,” said Wilson, giving the term “Mx.” as an example.

A Meaningful Moment for the Industry

This conversation served as a reminder that inclusive travel is not a niche segment; it is a necessary and meaningful evolution within the broader travel landscape. Kimberly Wilson Wetty’s message encouraged advisors and brands to reflect, grow, and commit to serving all travelers with dignity and empathy.

To read the full article covering Kimberly Wilson Wetty’s appearance at the PROUD Experiences Gathering, visit the link here.